April 22, 2025 • By Katie Baron, Senior Contributor, Katie Baron, Senior Contributor https://www.forbes.com/sites/katiebaron/

The article discusses the growing popularity of women's sports and how brands can capitalize on this trend. With the UEFA Women's Euro soccer tournament approaching, experts from sports marketing and media agencies share insights on how brands can claim a foothold in the women's sports market. The article highlights that the myth that women's sports don't have an audience is now busted, with 73% of people watching women's sports and global revenues in women's elite sports expected to reach $2.35 billion in 2025. Brands can benefit from partnering with women's sports teams and athletes, with sponsors driving double the purchase intent of men's sports. The article suggests that brands should focus on legacy crafting, experiential activations, and spirit-centered storytelling to connect with women's sports fans. It also emphasizes the importance of acknowledging differences in football culture and celebrating the unique aspects of women's sports. The article cites examples of successful brand partnerships, such as Arsenal's limited-edition collection with independent streetwear label Aries, and Netflix's docudrama "Sprint," which showcases the narratives of the world's fastest humans, both genders, without hierarchy. It also highlights the importance of creating a secure attachment to women's sports, rather than a toxic attachment to victory or hatred for another team. Overall, the article provides guidance for brands on how to navigate the women's sports market and capitalize on its growing popularity, while also promoting social impact and changing the world.

April 22, 2025 • By Integral Metals Corp.

Integral Metals Corp. has appointed Shervin Pishevar as an advisor. Pishevar, a serial entrepreneur and investor, brings extensive experience in creating and championing groundbreaking industries, including ride-sharing and quantum computing. He has led investments in companies like Uber, Airbnb, and SpaceX, creating over $7 billion in value. Pishevar will help Integral Metals identify growth opportunities, develop projects, and secure strategic advisors to reduce North America's reliance on foreign rare earth and critical mineral sources. The company focuses on exploring and developing critical minerals like gallium and rare earth elements, essential for high-tech applications.

April 22, 2025 • By Roland Hutchinson

Apple is refining its ecosystem with updates to software, hardware, and emerging technologies. The iOS 18.5 beta introduces new features, such as a preview feature in the Mail app, and is expected to be released by May 2025. Meanwhile, leaked details about iPadOS 19 suggest improved multitasking capabilities and advanced app window management. Apple is also advancing in augmented reality, with rumors of a second-generation Vision Pro headset and a potential Vision Air headset. The company is enhancing its integration of sports and entertainment content, introducing game cards to share sports scores and event details. Security and privacy remain a priority, with Apple implementing safeguards such as alerts for unknown AirTags and releasing regular security patches. Additionally, Apple has expanded its hardware offerings with new Beats accessories and has been influenced by recent trade and tariff developments. Overall, Apple's ecosystem continues to evolve, driven by updates and innovations that enhance functionality and user experience.

April 22, 2025

The provided text appears to be a collection of information about various Unity assets, including their features, compatibility, and updates. Here's a concise summary: 1. **Effect_ActionGame_Set**: A Unity asset with various effects for action games, including explosions, gunshots, and sword slashes. It's compatible with Unity 2022.3.21 and costs $6.99. 2. **Mesh Deformation Full Collection**: A package with mesh modifiers and procedural geometry tools. It's compatible with Unity 2021, 2022, and 2023, and has undergone several major updates. 3. **Optimized Scroll View Adapter (OSA)**: A Unity asset for optimizing scroll views, with features like lazy loading, async data buffering, and customizable recycling policies. It requires moderate programming experience and is compatible with Unity 2017.1 and later. 4. **Obi - Advanced Cloth for Unity**: A particle-based physics engine for simulating cloth behaviors. It's compatible with Unity's CPU and GPU modes and has undergone a major update (Obi 7), which requires redoing the setup for existing projects. These assets seem to be designed for game development, animation, and simulation, and are available on the Unity Asset Store.

April 22, 2025 • By ABC News

Lachlan Galvin has been recalled to the Wests Tigers' NRL side after a brief stint with the reserves. He was dropped last week after confirming he wanted to leave the club, but will now play against the Cronulla Sharks on Sunday. The recall represents a backflip from coach Benji Marshall, who had previously agreed to demote Galvin due to concerns about his development and commitment to the team. Galvin's camp had suggested he was being bullied out of the club, but he will now line up in the number six jersey, with Adam Doueihi moving to the centers and Brent Naden to the wing.

April 22, 2025 • By Michel Sakr

Manchester United is reportedly planning to sign two young players, Enza Kana-Biyik and Zaid Bafdili. Kana-Biyik, an 18-year-old striker from Le Havre, has scored 9 goals in 15 appearances and is considered one of France's best rising stars. The club has already contacted his representatives and is expected to make a concrete offer soon. Bafdili, a 17-year-old Belgian-Moroccan midfielder from Genk, is a defensive midfielder who can bring the ball forward, a profile that Manchester United needs, especially with Casemiro's potential exit. The club has not yet contacted Bafdili's representatives but may do so in the coming weeks.

April 22, 2025 • By Mitolyn

Mitolyn is a dietary supplement designed to boost metabolism, increase energy, and support fat loss by targeting the body's cellular powerhouse: the mitochondria. It is formulated with six rare plant-based compounds, including Maqui Berry, Rhodiola, and Schisandra, which are scientifically shown to support mitochondrial health and enhance energy levels. Mitolyn is non-GMO, stimulant-free, and backed by clinical references, making it a standout in the supplement space. The supplement works by addressing the root cause of slow metabolism: poor mitochondrial function. It helps increase the number and efficiency of mitochondria, leading to faster calorie burning and improved energy production. Mitolyn has gained attention for its natural approach to fat-burning and its connection to emerging mitochondrial science. Mitolyn's benefits include boosting metabolism, increasing energy, promoting weight loss, improving mental clarity and mood, and supporting heart, liver, and skin health. The supplement is safe for most healthy adults, with minimal risk of side effects. It comes with a 90-day money-back guarantee and is available for purchase on its official website, with pricing starting at $49 per bottle. Overall, Mitolyn appears to be a legitimate and effective supplement for those seeking to improve their energy, metabolism, and overall health. With its natural ingredients, scientific backing, and positive user reviews, Mitolyn is worth considering for those looking for a sustainable solution to their health concerns.

April 22, 2025 • By Shang-Jin Wei

China has taken a tough stance against the US, matching recent US tariffs with its own. There are three reasons for this: 1. Chinese leaders believe negotiation will not produce a satisfactory outcome, as the US has continued to impose tariffs despite previous concessions. 2. "Face" is important in Chinese culture, and the Chinese may suspect that Trump looks down on foreign leaders who come to beg for lower tariffs. 3. The Chinese may worry about an unfavorable spillover effect from making concessions to the US, as other countries may consider their own tariffs on Chinese goods. To mitigate the costs of a prolonged trade war, China could consider off-ramps such as: 1. Offering zero tariffs on US goods and committing to policy reforms. 2. Reinforcing trading relations with other countries as leverage. 3. Reducing its trade surplus by boosting domestic consumption through structural reforms, macroeconomic stimulus, and monetary easing. These approaches would be beneficial for both China and the world economy, regardless of the US's actions.

April 22, 2025 • By MarketBeat News

According to MarketBeat's stock screener tool, the seven video game stocks to watch are Walmart, Target, Take-Two Interactive Software, Five Below, TKO Group, Motorsport Games, and Dolby Laboratories. These companies had the highest dollar trading volume in the last few days. Here's a brief overview of each company: 1. **Walmart**: A retail corporation with a market cap of $746.93 billion, trading up $1.98 to $93.17 on Friday. 2. **Target**: A general merchandise retailer with a market cap of $42.43 billion, trading up $2.67 to $93.13 on Friday. 3. **Take-Two Interactive Software**: A developer and publisher of interactive entertainment solutions, trading up $1.37 to $212.77 on Friday, with a market cap of $37.55 billion. 4. **Five Below**: A specialty value retailer, trading up $4.69 to $67.41 on Friday, with a market cap of $3.71 billion. 5. **TKO Group**: A sports and entertainment company, trading up $1.45 to $149.41 on Friday, with a market cap of $25.57 billion. 6. **Motorsport Games**: A developer and publisher of multi-platform racing video games, trading up $1.63 to $2.75 on Friday, with a market cap of $10.38 million. 7. **Dolby Laboratories**: A company creating audio and imaging technologies, trading down $0.19 to $71.94 on Friday, with a market cap of $6.87 billion. These companies provide investors with exposure to the evolving gaming industry, where market dynamics and innovation can significantly influence company performance.

April 22, 2025 • By Finn Heartley

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April 22, 2025 • By Amanda Miller

Liverpool moved closer to Premier League glory with a 1-0 win over Leicester City, courtesy of Trent Alexander-Arnold's late goal. As the team prepares for life under new manager Arne Slot, there's a growing conversation about the future of the right-back position. Conor Bradley, a 21-year-old from Northern Ireland, has been impressing with his performances, but there are still questions about whether he'll be the number one right-back. Former England international Micah Richards praised Bradley's aggression and intelligent runs, but noted that it's unclear if he'll be the primary right-back. The situation is complicated by Alexander-Arnold's unresolved contract and potential shift to midfield under Slot. Liverpool's transfer strategy this summer will reveal whether they trust Bradley to mature into the role or seek a more established right-back. The team's decision will shape the balance between Alexander-Arnold's creative force and Bradley's raw tools and potential.

April 22, 2025 • By Press Trust of India

Chief Economic Advisor to the Government of India, V Anantha Nageswaran, stated that India must generate 8 million jobs per year for the next 10-12 years and increase the share of manufacturing in GDP to achieve its vision of becoming a developed country by 2047. He emphasized the need to navigate challenges such as artificial intelligence, technology, and robotics, and to find a balance between labor-centric policies and technology. Nageswaran also highlighted the importance of plugging Indian businesses into global value chains, creating a viable small and medium enterprise sector, and increasing investment rates. He noted that while external trade is important, it may not contribute to growth as much as it did in the past, and that domestic deregulation and innovation will be key to sustaining growth rates of 6.5-7% over the next decade.

April 22, 2025 • By Matt Moreno

Cal's new football general manager, Ron Rivera, spoke with reporters on Monday, discussing his role and the team's future. Rivera, a Bears alum and longtime NFL coach, emphasized the importance of academic excellence and striving for athletic excellence. He reported directly to Chancellor Rich Lyons and has operational decision-making power regarding the football team, including player acquisition and coaching staff. Rivera addressed the recent transfers of key players, such as Jack Endries and Jaydn Ott, stating that the team has a plan to replace them and is working to bring in new players through the transfer portal. He emphasized the need to focus on what's important, rather than what's interesting, and to execute the team's plan to become competitive in the ACC. Rivera also discussed his working relationship with head coach Justin Wilcox, stating that they collaborate and make decisions together. He emphasized the importance of communication and trust between them and the rest of the athletic department. When asked about his decision-making authority, Rivera stated that he has the ultimate authority, aside from the chancellor, and makes decisions based on the information he gathers and the input of his staff. He also emphasized the importance of reengaging with donors and alumni to support the team's success. Rivera expressed his enthusiasm for the team's offensive system and his confidence in the team's ability to adapt to the constantly changing NCAA landscape. He emphasized the importance of being smart football players, in addition to being strong and physical, and stated that each position has a specific identity that sets the tone for the team. Overall, Rivera's message was one of optimism and focus on the team's future, with an emphasis on striving for excellence and becoming a competitive program in the ACC.

April 22, 2025 • By Lauren Blue

The article discusses Emily Henry's latest book, "Great Big Beautiful Life", which has received divided reviews from fans. The story follows two writers, Alice and Hayden, competing to tell the life story of a reclusive former socialite, Margaret Ives. The book explores themes of romance, character development, and world-building, with a unique blend of dual narratives and timelines. While some fans have criticized the book for not being a traditional romance novel, the author argues that this is what makes it special, with a more nuanced and complex story that goes beyond romance. The article concludes that "Great Big Beautiful Life" is a must-read, with masterful world-building, authentic characters, and a compelling story that will leave readers wanting more.

April 22, 2025 • By Damian Carrington

A recent academic experiment found that people are more likely to donate to a charity that cuts carbon emissions if they believe others also think climate action is important. The study showed that when participants were informed that 79% of people thought citizens should fight the climate crisis, they donated $16 more per person. This suggests that dispelling the myth that climate action is unpopular could lead to significant progress. A global survey of 130,000 people in 125 countries found that 89% of people want their governments to do more to fight climate change, and over two-thirds are willing to give 1% of their income to fight climate change. However, people tend to underestimate the level of support for climate action among their fellow citizens. Correcting these misperceptions can have a significant impact on people's views and actions. Studies have shown that telling people how popular environmental action is with others can increase their own actions, such as saving energy and living greener. Experts believe that a concerted effort to correct these misperceptions could be a powerful tool in the fight against climate change. By informing people that they are not alone in their concern for the climate crisis, it can create a social tipping point that leads to unstoppable progress. The root cause of these collective illusions is uncertain, but it is likely a complex mix of human psychology and fossil-fueled disinformation. Despite the challenges, experts agree that correcting misperceptions and promoting social norms can be an effective way to increase support for climate action. In today's rapidly changing geopolitics, the data on people's real climate views is more important than ever. It shows that people are willing to put aside their differences and work together to address the climate crisis. By exposing people to the fact that they are not alone in their concern and willingness to take action, it can help break the "spiral of silence" and create a global movement for climate action.

April 22, 2025 • By Thomas URBAIN

The NBA has undergone a significant transformation over the past decade due to the increasing use of analytics and artificial intelligence (AI). The league's use of motion-capture cameras and 3D renderings has provided valuable data on player positioning, allowing teams to make more informed decisions. AI analysis has helped teams develop effective defensive strategies, with one top team leveraging AI to win an NBA championship. All 30 teams now use analytics, with varying levels of success. The use of analytics has changed the game, with teams opting for faster play and more three-point shot attempts. The league is also exploring the use of AI for real-time refereeing and enhancing the fan experience. While some critics argue that analytics have taken away from the originality of the game, the league believes it can help teams gain a competitive edge.

April 22, 2025 • By Kailash Babar

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