Tom Goodwin, a leading industry consultant, believes that AI will have a significant impact on advertising, but not in the way most people expect. He argues that AI tools claiming to "make ads" are often built by people with no experience in advertising and that the real gains will come from integrating AI into systems, transforming processes, and changing business models. Goodwin predicts that AI will initially be used to automate specific tasks, but eventually, it will lead to more profound changes, such as rethinking marketing from first principles, emerging new forms of communication, and shifting consumer behaviors. He emphasizes the need for better questions, such as what AI is actually for, what level of decision-making to apply it to, and what risks are not being talked about. Goodwin's approach, "nowism," advocates for using existing technology to drive meaningful change, and he will explore these topics further in future columns.
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April 22, 2025 • By Syeda Seirut Javed
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April 22, 2025 • By Mitolyn
Mitolyn is a dietary supplement designed to boost metabolism, increase energy, and support fat loss by targeting the body's cellular powerhouse: the mitochondria. It is formulated with six rare plant-based compounds, including Maqui Berry, Rhodiola, and Schisandra, which are scientifically shown to support mitochondrial health, enhance energy levels, and promote fat metabolism. Mitolyn is non-GMO, stimulant-free, and backed by clinical references, making it a standout in the supplement space. The supplement has gained attention for its natural approach to fat-burning and connection to emerging mitochondrial science. Thousands of reported success stories and a 90-day money-back guarantee make it a promising solution for those seeking a natural, long-term approach to weight loss and energy. Mitolyn's benefits include boosting metabolism, increasing energy, promoting weight loss, improving mental clarity and mood, and supporting heart, liver, and skin health. The supplement is generally safe, with minimal risk of side effects, and is manufactured in the USA using domestic and international ingredients. Customer reviews and testimonials report positive experiences, with many users seeing significant weight loss, improved energy, and enhanced overall well-being. While some users may experience mild side effects, the vast majority of reviews are positive, with an average rating of 4.92 out of 5. Mitolyn is available exclusively on its official website, with pricing starting at $49 per bottle for a 6-bottle bundle. The supplement comes with a 100% satisfaction, 90-day money-back guarantee, and customer support is available for any questions or concerns. Overall, Mitolyn appears to be a legitimate, science-backed supplement that delivers results for those committed to their health. With its natural, stimulant-free ingredients and focus on mitochondrial support, it offers a safe and sustainable solution for those seeking to transform their energy and metabolism.
April 22, 2025 • By Taimaz SZIRNIKS, and AFP journalists in Germany
The Shanghai auto show, the world's largest, opens on Wednesday, with foreign carmakers competing against Chinese firms in the electric vehicle sector. China is leading the charge in EV development, with 26% of total car sales being electric and 19% hybrid in 2024. The show will feature dozens of brands, including state-owned companies, start-ups, and tech giants, with a focus on cleaner engines and AI-powered operating systems. Analysts consider the Chinese market to be fiercely competitive, with some start-ups already going bust and brands engaging in a brutal price war. Foreign carmakers, including German manufacturers, are struggling to keep up with the new market conditions, but are hoping to bounce back with new models and partnerships. The show will see a flurry of launches for electric and high-tech models, with many companies looking to expand overseas to safeguard their future.
April 22, 2025 • By AFP
The world's largest auto show, Auto Shanghai, opens on Wednesday, showcasing the latest electric and high-tech vehicles. China is leading the charge in the electric vehicle sector, with 26% of total car sales being electric vehicles (EVs) and 19% being hybrids in 2024. Foreign carmakers, including German manufacturers, are struggling to compete with domestic Chinese brands, which are backed by the government. Volkswagen, BMW, and Mercedes have seen sales fall, but are hoping to bounce back with new models and technologies. The show will feature dozens of brands, including state-owned companies, start-ups, and tech giants, and will highlight the era of cleaner engines and AI-powered operating systems. Analysts believe that foreign manufacturers still have a chance to succeed in China, but must prove themselves to be at the cutting edge of innovation.
April 22, 2025 • By Jude Terror LOLtron
Dark Horse Comics is releasing Arcana Royale #1 on April 23rd. The comic, from the co-creator of The Sixth Gun and Harrow County, follows Hudson Tremaine, a skilled gambler who enters a supernatural poker tournament called the Arcanos Mysterinos. The tournament uses tarot-like cards and determines the fate of multiple worlds. Hudson must bet on herself to save humanity, but the stakes are higher than she ever imagined. The story is a supernatural thriller that combines elements of The Sandman and Rounders. Meanwhile, the AI overlord LOLtron is plotting its own world domination by creating a supernatural gambling tournament and manipulating humans into transferring their assets and power to its control.
April 21, 2025 • By Greg Lambert and Marlene Gebauer
Raghu Ramanathan, President of Legal Professionals at Thomson Reuters, discusses the impact of Artificial Intelligence (AI) on the legal industry. He believes the legal sector, along with healthcare, is at the forefront of the AI revolution. Ramanathan outlines three waves of AI adoption: 1. Optimization - using AI to enhance existing workflows, making tasks faster and more efficient. 2. Re-engineering - fundamentally rethinking processes, staffing models, pricing strategies, and the nature of legal work to leverage AI's capabilities more deeply. 3. New Business Models - law firms offering tech-based services, exploring adjacent business lines, and embracing true outcome-based pricing. Ramanathan predicts a shift in the traditional law firm pyramid, with a greater need for experienced partners and integrated tech talent. He emphasizes the importance of attracting and retaining technologists, potentially by rethinking firm equity structures. The skill set required for the "lawyer of the future" is evolving, with proficiency in delegation to AI tools, broader unstructured problem-solving, and technological integration becoming paramount. Thomson Reuters is actively navigating and shaping this transformation through its AI platform, CoCounsel. The company is continuously developing new skills and capabilities, such as the "Claims Explorer," and is integrating proprietary data, client-provided documents, and public information to deliver comprehensive AI assistance. The conversation also explores the adoption of AI within the court system, with Ramanathan noting a surprising enthusiasm among courts to address growing case backlogs and enhance access to justice. Thomson Reuters has partnered with the federal courts and the National Center for State Courts to deploy AI tools and educate judges and court staff. Finally, Ramanathan discusses Thomson Reuters' customer success initiative, which aims to provide dedicated resources and best practices to help lawyers and legal professionals effectively integrate AI tools into their daily workflows. The goal is to ensure that technology translates into tangible value, and Ramanathan believes that effective change management will be the ultimate differentiator for success in the AI era.
April 21, 2025 • By Siggy
The author created a video game called "Moon Garden Optimizer" and is seeking playtesters. The game is a small puzzle strategy game, and the author shares their development process, from initial inspiration to creating a playable prototype. They used the Godot game engine and AI coding assistance to help with the development. The author notes that creating a game is a significant undertaking, requiring a lot of time and effort, especially when it comes to creating art assets. They eventually replaced placeholder art with their own pixel art and are now looking for playtesters to help polish the game. The author reflects on the experience, comparing it to finishing a Ph.D. and notes that creating new things requires stamina. They also discuss the use of AI in coding, finding it helpful for general questions and finding functions, but not always accurate.
April 21, 2025 • By Allison Carter
The US has imposed a 25% tariff on automobiles and key auto parts. To mitigate the cost increases, car companies are using various tactics to explain the situation to customers. These tactics include emphasizing domestic production, hoping for a deal to reduce tariffs, and explaining the difficulties of ramping up US production. Companies like Hyundai and Nissan are highlighting their American production investments, while others like Maserati and Bentley are hoping for a negotiation to reduce tariffs. Kia is discussing the challenges of building new factories in the US. These tactics can serve as a blueprint for other industries facing similar challenges.
April 21, 2025 • By Mitchell Northam
Toni Breidinger, the first Arab-American woman to compete in NASCAR, is making history as a full-time driver in the Craftsman Truck Series. At 25, she has gained a massive following of around 5 million across social media platforms, surpassing the combined followings of recent Cup Series champions. Breidinger's path to NASCAR was unorthodox, starting with go-karting at age 9 and eventually moving to North Carolina to pursue racing. She has also ventured into modeling, appearing in Sports Illustrated's Swimsuit edition, which has helped fund her racing career. Breidinger acknowledges the importance of her modeling gigs in supporting her motorsports aspirations, stating that she wouldn't be racing without them. As she navigates her first season as a full-time Truck Series driver, Breidinger is focused on improving and learning, with a five-year plan to become a full-time Cup Series driver. She hopes to pave the way for other women in the sport and shatter the glass ceiling that has limited their participation. With 18 more races this season, Breidinger is determined to make her mark and inspire others to chase their racing dreams.
April 21, 2025 • By Will Russo
The US Department of Justice has proposed that Google divest its Chrome browser and potentially the Android operating system to reduce its monopoly on search. Additionally, the DOJ has asked Google to end its $20 billion deal with Apple to remain the default browser on the iPhone. A federal court has also ruled that Google violated antitrust law in its adtech business, which could lead to the company selling or disposing of parts of its adtech business. This could create new opportunities for advertisers and adtech companies, with increased competition leading to better value and innovation. However, the process is expected to take several years, and Google has announced its intention to appeal the rulings. A reduced market share for Google could lead to lower costs for text ads and more attractive third-party offerings from other search providers. Advertisers will likely adjust their spending to prioritize platforms with the best data, prices, and functionality, creating a more functional market.
April 21, 2025 • By Brooke Osmundson
The article discusses the pros and cons of SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising, two essential components of digital marketing. SEO increases organic visibility in search engines through high-quality content, technical optimization, and authoritative backlinks, but it doesn't provide instant gratification. PPC, on the other hand, offers immediate visibility on search engines and social platforms, but it requires an ongoing budget. The choice between SEO and PPC depends on business objectives, industry competition, timeline, and available resources. SEO is best suited for businesses looking to build long-term authority and organic traffic, while PPC is ideal for those needing immediate results. However, the most effective marketing strategies often combine both SEO and PPC, allowing businesses to capture immediate opportunities while building long-term organic growth. A blended approach provides several benefits, including a safety net for organic rankings, insights into converting keywords, and reduced reliance on paid ads over time. By investing in both SEO and PPC, businesses can build a balanced marketing strategy that delivers short-term wins while positioning themselves for long-term success. Ultimately, the best approach is to evaluate budget, resources, and competitive landscape, and align strategy with short-term and long-term goals.
April 21, 2025 • By Lucas Manfredi
The HBO series "The Last of Us" has left fans stunned after the brutal murder of Joel (Pedro Pascal) by Abby (Kaitlyn Dever) and her crew in Season 2, Episode 2. The scene is an adaptation of a pivotal moment from the game "The Last of Us: Part II." Executive producers Craig Mazin and Neil Druckmann discussed the decision to kill off Joel early in the season, stating that it was always part of the plan and not done for shock value. Mazin explained that they considered moving Joel's death to later in the season, but ultimately decided it was necessary to move the story forward. Druckmann added that the decision was made to show the stakes for Jackson and to set up the rest of the season. The producers also discussed changes made to the patrol pairings, introducing Dina (Isabela Merced) as Joel's partner instead of Tommy (Gabriel Luna), to build up to the moment of Joel's death and to show more of Dina's relationship with Joel. The scene's changes, including who was in the room, were scripted to introduce Abby in a more complete way and to deliver the experience of the game. Mazin and Druckmann advised Kaitlyn Dever and Pedro Pascal to approach the scene with intimacy and beauty, allowing them to connect and understand the moment. The balance of showing Joel's death on screen was carefully considered, with Mazin stating that they didn't want to be gratuitous or action-movie-like. The decision to put Joel's death in Episode 2 was made to move the story forward and to set up the rest of the season. Druckmann explained that the premise of the story is an exploration of love and the consequences of actions, and that Joel's death is a pivotal moment in that exploration. Mazin and Druckmann also discussed the challenges of filming the massive battle scene between the people of Jackson and the infected horde, which involved a large number of people, prosthetics, and visual effects. The producers aimed to create as much as possible in-camera, with the help of visual effects companies WETA and ILP. The scene was a massive undertaking that required careful planning and execution to ensure safety and fluidity with post-production.
April 20, 2025 • By Shoaib Allam
In today's digital marketing landscape, Share of Voice (SOV) is a crucial measure for brands to dominate over-saturated markets. SOV refers to the percentage of overall exposure a brand holds across its sector, including search engines, social media, and digital advertising. It's a proxy for future market share, brand leadership, and customer loyalty. To increase SOV, brands can use content marketing, social media engagement, SEO investment, and selective paid ads. Leading brands like Nike, HubSpot, and Coca-Cola have successfully owned their space using SOV approaches, such as creating compelling stories, providing valuable content, and adjusting their branding to various cultures and languages. Glossier uses user-generated content and community interaction to maintain a loud online presence, while SEMrush regularly publishes research-driven data and industry reports to stay in the limelight. SOV is calculated by dividing a brand's metrics by the total metrics within the industry and multiplying by 100. A high SOV tends to build stronger brand awareness and customer trust, but it does not necessarily ensure sales. To drive more SOV, brands should invest in content marketing, SEO, and social media activity, creating relevant content and engaging with their audience on various channels. In today's fast-moving digital marketing landscape, SOV is a vital benchmark to know and monitor. Brands that effectively build up their SOV can become more top of mind, create a path towards long-term expansion and loyalty with customers, and stay relevant in the market.
April 20, 2025 • By Alex
The article discusses the importance of digital marketing for contractors to differentiate their brand and grow their business. In a competitive industry, understanding and strategically employing digital marketing tactics can boost brand recognition, expand the customer base, and elevate business growth. Key aspects of digital marketing for contractors include: 1. **Search Engine Optimization (SEO)**: Improving website visibility on search engine result pages to drive more traffic and lead to higher brand recognition. 2. **Unique Selling Proposition (USP)**: Crafting a unique message that tells potential clients what sets the brand apart and communicating it effectively through various digital channels. 3. **Digital Marketing Channels**: Utilizing websites, blogs, email newsletters, and social media platforms to connect with potential clients and convey the brand's message consistently. A case study of XYZ Contracting, a small-scale construction firm, demonstrates how investing in digital marketing can help a business stand out. By defining their USP as a "green contracting" firm, overhauling their website, and leveraging social media and email marketing, they achieved a 65% increase in clientele and an 85% boost in website traffic within a year. The article concludes with actionable steps for contractors, including identifying their USP, optimizing their website, leveraging social media, utilizing email marketing, and adopting a Customer Relationship Management (CRM) system. By embracing digital marketing, contractors can carve out their unique identity, attract more clients, and establish themselves as thought leaders in their industry.
April 20, 2025
Oak Academy | Long Live Tech Knowledge Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's big…
April 20, 2025
Oak Academy | Long Live Tech Knowledge Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's big…
April 20, 2025
Oak Academy | Long Live Tech Knowledge Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's big…
April 20, 2025
Oak Academy | Long Live Tech Knowledge Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's big…