April 22, 2025 • By Tim Healey

Magnum's global brand director, Tugce Aksoy, shares her career journey and insights on marketing. Aksoy started her career in journalism and later joined Unilever's ice cream division, where she worked on various brands before joining Magnum. She emphasizes the importance of finding people's passions and giving them responsibility to unlock their potential. Aksoy also discusses Magnum's marketing strategies, including its focus on sensory branding, community engagement, and partnerships. One notable campaign featured Iris Apfel, a 97-year-old fashion icon, which was a huge success despite initial concerns about her age and recognition. Aksoy also talks about Magnum's Awa program, which supports and mentors cacao workers in the Ivory Coast, particularly women, to improve their financial education and empowerment. Aksoy highlights the significance of the "Magnum Crack" sound, which has become a distinctive brand asset, and how it has inspired a campaign for 2025. She also busts the myth that "product doesn't matter" in marketing, emphasizing that a great product is essential for success. Aksoy advises her younger self to try different roles, connect the dots, and make small decisions with her brain and big decisions with her heart. When asked what she would do if she weren't in marketing, Aksoy says she would love to be a writer, specifically an essayist, observing people's stories and integrating them with humor and reflections. She believes in the power of communities and fans for a brand, recognizing their value and importance in marketing.

April 22, 2025 • By Staff

Motionographer has introduced a new section called "UNSUNG HEROES" to highlight the work of worldwide audio studios. The founder of pelican sound studio shares their approach to sound design, emphasizing the importance of intentional integration with visual design to create emotional resonance. They discuss their collaborative process, which involves understanding the core objective and tone of a project, and exploring sound design and music elements to support it. The studio aims to create sound that elevates and improves user flow, and enhances the world it lives in, without needing to shout. They believe the future of sound design is about choosing the right sounds, intentionally and holistically, to feel like a natural extension of the story being told.

April 22, 2025 • By Shoshone-bannock Tribes News Release

The Shoshone-Bannock Tribes are committed to developing a world-class resort and entertainment venue in Mountain Home, Idaho. The project, which has been years in the making, aims to bring economic growth and job creation to the region. The proposed resort will feature a casino, hotel, event center, and other amenities on 157 acres of land purchased by the Tribes in 2020. Despite recent announcements from other tribes, the Shoshone-Bannock Tribes remain focused on their vision and priorities, which include reclaiming a presence in their ancestral lands and creating opportunities for their citizens and neighbors. The project is expected to have a positive impact on the community and catalyze long-term prosperity for Native communities in the region.

April 21, 2025 • By Jenna deJong

The HBO series "The Last of Us" has entered its second season, and fans are wondering if Joel, played by Pedro Pascal, will meet the same fate as in the video game. In the game, Joel is killed by Abby, seeking revenge for her father's death. The show's creators have confirmed that Joel's death will occur, but the timing and manner are unknown. Pascal has acknowledged Joel's fate in the game but remains quiet about the show's depiction. The show's creators aim to stay true to the source material while making the death feel natural in the story. Joel's death is expected to set the tone for the rest of the season, and the show will likely explore Ellie's quest for vengeance. The series has been renewed for a third season, and new episodes are released weekly on Sundays.

April 21, 2025 • By Tom Chang

Ashly Burch, known for her role as Rachel in AppleTV+'s "Mythic Quest," spoke with Bleeding Cool about the show's spinoff "Side Quest" and other projects. Burch co-created "Side Quest" with John Harris and Katie McElhenney, exploring different corners of the pop culture community. She discussed the development process, which involved selecting from various story ideas to create the four-episode anthology series. Burch also addressed rumors about a potential cameo in HBO's "The Last of Us" series, stating she hasn't filmed anything yet but would be willing to work with creator Craig Mazin if asked. Additionally, she shared that fans often approach her about her roles as Aloy in "Horizon," Chloe in "Life is Strange," and Tiny Tina in "Borderlands." All four seasons of "Mythic Quest" and "Side Quest" are available on AppleTV+.

April 21, 2025 • By Dominic Allen

The Resident Evil series has a complex canon, with the remakes contradicting some elements of the original games. However, the animated movies and rail shooters, such as The Umbrella Chronicles and Darkside Chronicles, have helped expand the story and fill in gaps. These two games are must-play titles for understanding the full lore, with Umbrella Chronicles being particularly important for its side stories and Umbrella's End campaign, which focuses on Wesker's origins. The games are also solid rail shooters, with Umbrella Chronicles being one of the best on the Wii. Despite some criticism, the sidestories and Umbrella's End are canon and vital to the overall story. The games have been forgotten, but remastering them for new consoles could help beginners understand the full story, which has become more confusing with the remake changes. Fans of the series should consider checking them out, and remasters could be a great way to experience these important pieces of Resident Evil lore.

April 21, 2025 • By Colin Smith

Riot Games has opened preregistration for Valorant Mobile in China, marking a significant milestone in the game's development. The game is expected to feature core elements of the PC version, including 5v5 gameplay and agent abilities. Riot Games has partnered with Lightspeed Studios to adapt the game for mobile devices, and the preregistration process allows players in China to sign up for early access and earn exclusive in-game rewards. The global release date remains unconfirmed, but Riot Games plans to expand the game's availability to other regions in the future. This move reflects a growing focus on mobile-first esports platforms and collaborative game development, with potential implications for the mobile gaming and esports industries.

April 21, 2025 • By Ethan Gach

Nintendo has subpoenaed Discord for information about a user named 'GameFreakOUT' who leaked internal Pokémon documents and game builds last October. The leak, known as the "Teraleak," included confidential data such as unused Pokémon designs and lore entries. Nintendo is seeking to obtain the user's identity and any other individuals involved in the leak. This is not the first time Nintendo has taken action against Discord users, having previously subpoenaed the platform for information about users sharing copyrighted material. The company is aggressively pursuing efforts to protect its intellectual property and prevent further leaks.

April 21, 2025 • By BeauHD

A developer of an open-source project has announced that they will be discontinuing their project and redirecting users to a commercial alternative, CodeWeavers, which offers a $74/year or $450+ "lifetime" subscription for support. The developer's decision has sparked controversy, with some accusing them of selling out and others defending their choice. The discussion highlights the differences between open-source and commercial software, with some arguing that open-source projects are more vulnerable to abandonment, while others point out that commercial products can also be discontinued or have their support ended. Some users have expressed frustration with CodeWeavers' pricing and the fact that they will no longer have access to the open-source project. Others have defended the developer's decision, citing the challenges of maintaining an open-source project and the need for financial support. The conversation also touches on the topic of telemetry and its impact on software design and usability.

April 21, 2025 • By Black Lotus Casino

Black Lotus has been named the best offshore casino site for American players. The online casino has been in operation for over a decade and is known for its fun, safe, and responsible gaming platform. It offers a straightforward registration process, a wide range of games from top software providers, and generous bonuses and promotions. Black Lotus holds a prestigious Kahnawake Gaming license, ensuring safe and secure gaming, and has a strong commitment to data security and customer support. The casino can be accessed via desktop, mobile browser, or Android app, and offers a variety of payment methods. With its award-winning platform and dedication to player satisfaction, Black Lotus is a top destination for casino enthusiasts.

April 21, 2025 • By Alan Velasco

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April 21, 2025 • By Pierluigi Paganini

Here's a concise summary of the news article: **Multiple Cyber Threats and Data Breaches Reported** Several cyber threats and data breaches have been reported, affecting various organizations and individuals worldwide. These include: * **Ransomware attacks**: Multiple ransomware attacks have been reported, including those targeting the Micronesian state of Yap, Tata Technologies, and the New York Blood Center. * **Data breaches**: Data breaches have been reported at various organizations, including Legends International, Conduent, Hertz, Cell C, and the US Treasury's OCC. * **Cyber espionage**: Cyber espionage campaigns have been reported, including those targeting the Ukrainian defense industry and the European telcos. * **Malware and vulnerabilities**: New malware and vulnerabilities have been discovered, including the SuperCard X malware, the Gladinet flaw, and the Apache Roller flaw. * **APT groups**: Various APT groups have been reported, including the Kimsuky APT group, the Gamaredon APT group, and the UNC5221 APT group. * **Cybercrime**: Cybercrime campaigns have been reported, including those targeting crypto users, PayPal users, and online gamers. **Affected Organizations and Individuals** The reported cyber threats and data breaches have affected various organizations and individuals, including: * **Government agencies**: The US Treasury's OCC, the Ukrainian government, and the European Commission have been affected. * **Private companies**: Legends International, Conduent, Hertz, Cell C, and Tata Technologies have been affected. * **Individuals**: Millions of individuals have been affected, including those whose personal data has been compromised in data breaches. **Mitigation Efforts** To mitigate these cyber threats, various organizations and individuals are taking steps, including: * **Patching vulnerabilities**: Organizations are patching vulnerabilities to prevent exploitation. * **Implementing security measures**: Individuals and organizations are implementing security measures, such as two-factor authentication and antivirus software. * **Raising awareness**: Cybersecurity awareness is being raised to prevent cyber threats and data breaches.

April 21, 2025 • By Natalie O'Grady

The article discusses the importance of niche communities on social media and how brands can tap into these communities to increase awareness and loyalty. Niche communities are groups focused on specific demographics, interests, or goals, and they can be found on various social media platforms, including TikTok, Reddit, and Facebook. These communities are often driven by micro-influencers and creators who have a strong connection with their audience. The article highlights several benefits of engaging with niche communities, including: 1. Fostering stronger relationships with customers: By participating in niche communities, brands can show that they value and understand their customers' interests and needs. 2. Increasing engagement and social media intelligence: Niche communities can provide brands with valuable insights into their target audience's thoughts, feelings, and behaviors. 3. Becoming a thought leader: By participating in niche communities, brands can establish themselves as authorities in their industry and build trust with their audience. 4. Staying culturally relevant: Niche communities can help brands stay up-to-date with the latest trends and conversations in their industry. The article also provides examples of successful brand partnerships with niche communities, such as Dr. Martens' partnership with singer Cariss Auburn and Sephora's community-building efforts on their social-style platform. To engage with niche communities effectively, brands should: 1. Listen and participate in dialogue: Brands should take the time to understand the community's values, interests, and concerns. 2. Be authentic and genuine: Brands should be transparent and honest in their interactions with niche communities. 3. Partner with micro-influencers: Micro-influencers can help brands reach their target audience and build credibility within the community. 4. Respect the community's boundaries: Brands should be mindful of the community's rules and norms and avoid being overly promotional or disruptive. Overall, the article emphasizes the importance of niche communities in social media marketing and provides guidance on how brands can effectively engage with these communities to build awareness, loyalty, and trust with their target audience.

April 21, 2025 • By palcorn@outlook.com (Paul Alcorn)

Intel is set to announce the "Intel 200S Boost" feature for its Arrow Lake processors, which will provide official warranty coverage for memory overclocking and fabric tweaks. The feature aims to boost gaming performance by optimizing memory and fabric speeds. Tests show an average improvement of 7.5% in gaming performance when using the 200S Boost feature with DDR5-8000 memory speeds. However, the gains are mostly limited to memory-sensitive titles, and the feature may not significantly impact overall performance. The 200S Boost feature will be integrated into BIOS revisions from major motherboard vendors and will only be available on Z-Series motherboards and K- and KF-series SKUs. Intel has also instituted guardrails to prevent motherboard vendors from pushing the limits with their BIOS settings. The feature is separate from the Intel Performance Optimization (IPO) program and is entirely opt-in, requiring users to turn it on. Benchmarks show that the 200S Boost feature provides a small performance increase, but the gains are mostly imperceptible unless you are engaging in heavy overclocking of the CPU cores. The feature does not alter the competitive landscape, but it provides an easy-to-use option for less-advanced users to gain a few extra percentage points of performance.

April 21, 2025 • By AK Poker

A new online poker platform, AK Poker, has introduced its native token, $AK. The platform combines traditional Texas Hold'em with Web3 technology, ensuring a secure and transparent environment. $AK allows users to participate in platform governance, receive revenue shares, and access core operational data. The token also enables staking, profit-sharing, and transparent access to platform data. AK Poker's ecosystem includes various gaming modes, blockchain-based settlements, and decentralized identity verification. The project aims to set a new standard for Web3-based gaming platforms and expand into global offline events. $AK positions users as stakeholders in the platform's future, promoting a fair and community-driven online poker experience.